• MARCH 1 - 2, 2012
  • BOLDLY GO
  • MIAMI, FLORIDA
REGISTER NOW
  • Join us for Digital Blue 2012

    Leave with timely insight and knowledge to ready your Blue plan for the road ahead.

  • THE JW Marriott Marquis Hotel Miami

    Sophisticated luxury in the heart of the action with stunning views of Biscayne Bay.

  • Keynote speaker: Jeremiah Owyang

    This renowned authority on new technologies leads an inspirational group of influential speakers.

  • Questions, meet answers.

    Here you can clear up any confusion about all the Digital Blue 2012 details.

  • The many benefits of sponsorship.

    Connect your brand to top professionals from Blue Cross and Blue Shield plans nationwide.

  • join in the hunt

    An online scavenger hunt that will help you prepare for Digital Blue and win a $2,500
    donation to the charity of your plan's choice. Text "hunt" to 74574 to get started.

Stay ahead of how digital marketing, the 2014 exchange and the new emphasis on consumer satisfaction will impact your business. At the Digital Blue Conference, you'll hear latest ideas, strategies and open discussion on digital marketing topics for Blue Cross and Blue Shield marketing, sales and communications professionals.

What you'll learn at Digital Blue.

At the Digital Blue Conference, you'll hear latest ideas, strategies and open discussion on digital marketing topics for individual plans of the Blue Cross and Blue Shield Association. The Conference will challenge you to accelerate your marketing programs to achieve outstanding results using the latest trends and technology. Better yet, you'll leave with the knowledge and enthusiasm to take your program to the next level.


The 2012 Conference will focus on the ever-changing digital marketing landscape since the passage of health care reform. Topics will include:

  • Differentiating your brand in the commoditized exchange environment
  • Identifying digital strategies being implemented that make a shift toward exchange thinking
  • Adapting to a dramatic industry shift – how brands in other categories have dealt with and survived this level of change
  • Media trends and marketing mix in the digital age – optimizing your media spend to do more with less and have a more salient ROI
  • Optimizing the Member Portal experience and digital contact strategy – models, methods and best practices for customer communication preferences
  • Digital usage trends in key demographics and their implications on purchasing healthcare online

You don't want to miss the Digital Blue Conference.

Register now!

Past Attendees.

Arkansas Blue Cross and Blue Shield
Blue Cross and Blue Shield of Alabama
Blue Cross Blue Shield of Arizona
Blue Cross and Blue Shield Association
Blue Cross Blue Shield of Delaware
Blue Cross Blue Shield of North Dakota
Blue Cross Blue Shield of Kansas
Blue Cross and Blue Shield of Nebraska
Blue Cross Blue Shield of Michigan
Blue Cross and Blue Shield of Minnesota
Blue Cross Blue Shield of Alabama
Blue Cross and Blue Shield of Kansas City
Blue Cross Blue Shield of Louisiana
Blue Cross Blue Shield of Montana
Blue Cross and Blue Shield of Oklahoma
Blue Cross Blue Shield of South Carolina
Blue Cross Blue Shield of Texas
Blue Cross Blue Shield of California
Blue Cross Blue Shield of Tennessee
Blue Cross of Idaho
Blue Shield of California
Capital BlueCross
CareFirst BlueCross BlueShield
Health Care Service Corporation
Horizon Blue Cross Blue Shield of New Jersey
Blue Cross and Blue Shield of Illinois
Premera Blue Cross
Regence BlueCross BlueShield
Wellmark Blue Cross and Blue Shield

Sponsors

Digital Blue Game.

Leaderboard
  • 1
    BlueCross BlueShield of Tennessee
    650
    pts.
  • 2
    Capital Blue Cross - Harrisburg
    382
    pts.
  • 3
    BlueCross BlueShield of Kansas City
    256
    pts.
  • 4
    Wellmark Blue Cross and Blue Shield - Iowa
    142
    pts.
  • 5
    Blue Cross and Blue Shield of Kansas
    102
    pts.
  • 6
    CareFirst BlueCross BlueShield
    2
    pts.
register now share with a colleague why you
should attend

Collaboration was the key. Now that we know how other plans are succeeding, we can follow their examples and elaborate on what's already working.

KAREN RALEY Arkansas Blue Cross Blue Shield

Digital Blue provides the perfect setting for collaboration and cohesiveness among Blue Plan representatives. It promotes an environment to discuss similar challenges we face and share our solutions - great conference.

RON ROWE Senior Director, Consumer & Group Markets, Blue KC

Digital Blue was valuable time spent with Blue Plan colleagues who face the same challenges I do in my work, and the benefit of sharing solutions and ideas is priceless!

LORI WALLING Corporate Communications, Blue Cross and Blue Shield of Nebraska
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